Warner Bros. has become the first movie studio to launch a test program allowing users to rent and watch movies on Facebook, according to Time magazine’s Techland. Both Time magazine and Warner Bros. are owned by Time Warner.
The article quotes Thomas Gewecke, President of Warner Bros. Digital Distribution, as saying, "Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.
The first movie to be released in the test will be "The Dark Knight."