Warner Bros. to Stream Movie Rentals Through Facebook

Mar 8, 2011  •  Post A Comment

Warner Bros. has become the first movie studio to launch a test program allowing users to rent and watch movies on Facebook, according to Time magazine’s Techland. Both Time magazine and Warner Bros. are owned by Time Warner.

The article quotes Thomas Gewecke, President of Warner Bros. Digital Distribution, as saying, "Facebook has become a daily destination for hundreds of millions of people. Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.

The first movie to be released in the test will be "The Dark Knight."


  1. Facebook is a natural extension of our digital distribution efforts.

  2. Warner Brothers became the first major media company to offer a movie for rent on Facebook, a move that could position the social network to become a force in the digital distribution of movies, rivaling services like Netflix and iTunes.
    Warner said on Tuesday that it would allow Facebook users in the United States to rent the film “The Dark Knight” directly on the social networking site, and pay for it using Credits, Facebook’s virtual currency. If other studios make similar moves, Facebook could tap a significant revenue stream, bolstering its Credits currency as it seeks to create a rival to PayPal and other payment systems.

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