The NBC drama pilot "Playboy" has tapped Jeff Hephner in the lead role, reports Deadline.com.

The project, from 20th TV, Imagine TV and writer-executive producer Chad Hodge, is set in 1963 at Chicago’s Playboy Club, the story says. The founder of Playboy is Hugh Hefner.  

Hephner, who has appeared in a recurring role in The CW’s "Hellcats," beat out better known actors for the role, the story says. 

We’d also imagine that he was the only Hefner sound-alike up for the role.

Hephner will play Nick Dalton, an attorney but also a Keyholder at the exclusive club who has ties to the mob, the story notes.