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Cable Channel Gets a New Name, New Logo–Watch It Morph!

Apr 5, 2011  •  Post A Comment

Discovery announced today that it has rebranded one of its channels, complete with a snazzy new morphing logo, TheWrap.com reports. The channel is Science Channel, which will now be known simply as Science.

The new logo is called Morph.

Effective June 8, the network will present new elements during the second season premiere of "Through the Wormhole with Morgan Freeman."

In a statement, Debbie Adler Myers, general manager of Science, explained, "Science is more than a channel–it’s a multifaceted, multiplatform community that captures a distinct zeitgeist within our culture. To reflect this, we’re officially dropping the ‘Channel’ from our network name."

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