Monday Ratings: CBS Scores a Win With NCAA Basketball Championship Game

Apr 5, 2011  •  Post A Comment

The NCAA Men’s Basketball Championship Game between Butler and the University of Connecticut led CBS to a ratings win Monday night in the 18-49 demo, but ABC rode a two-hour “Dancing With the Stars” to a win in total viewers, TVbytheNumbers.com reported.

Cautioning that the live nature of the basketball coverage could significantly change the results for CBS, the overnights show CBS with an overall win for the night in adults 18-49 with a 5.0 average rating, topping ABC’s 4.0, Univision’s 1.6, Fox’s 1.3 and NBC’s 1.1. In total viewers, ABC leads with an average of 18.1 million to 14.4 million for CBS, 4.6 million for NBC, 4.2 million for Fox and 4.1 million for Univision.

In the 8 p.m. hour, before the NCAA coverage, ABC led the way in adults 18-49 with a 4.3 average rating for "Dancing With the Stars" up against all reruns.

At 9 p.m. CBS’s "Prelude to a Championship" pregame show and the start of the game averaged a 5.4 in the 18-49 demo for the hour. The second hour of "Dancing" rose to a 4.8 in the same demo. The other new show at 9 p.m. was NBC’s "The Event," which collected a 1.2 in the 18-49 demo.

At 10 p.m. UConn vs. Butler built to an average of 6.8 in the 18-49 demo, while ABC’s "Castle" had a 2.9 and NBC’s season finale of "Harry’s Law" had a 1.3, also in the 18-49 demo.

CBS Sports and Turner Sports announced that the NCAA Tournament as a whole, which aired on CBS, TBS, TNT and truTV, was the most watched tournament since 2005, averaging 10.2 million total viewers. Click here for additional details.

One Comment

  1. You have to give it to The Event. They have an extremely loyal 1.2.

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