Fox Networks and National Geographic are working together to debut a new cable network, reports the Los Angeles Times’ Company Town blog.
The network will be a Spanish-language channel, part of an effort by the companies to tap into the growing Latino audience, according to the report.
Nat Geo Mundo will debut July 1 with Spanish versions of programming from the National Geographic Channel in the U.S., content from the National Geographic Channel in Latin America and some original content, the story says.
Fox is also creating a new unit to sell advertising and market its three Spanish-language networks, which are Nat Geo Mundo, Fox Desportes and the female-focused Utilisima, the article adds.
National Geographic and News Corp.-owned Fox Cable Networks are partners in the ownership of National Geographic Channel.