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NBC Orders Prime-Time Reality Show From Network’s Former Top Programmer

Apr 4, 2011  •  Post A Comment

NBC is buying "Fashion Star," a new prime-time reality show from Electus, the production company of Ben Silverman, who used to be NBC’s top programmer, reports Bill Carter in The New York Times’ Media Decoder blog.

The story notes that after Silverman left NBC, the network’s then-chief executive, Jeff Zucker, said hiring Silverman was the biggest mistake he had made.

Silverman said in an interview with The TImes that NBC buying "Fashion Show" might create some cognitive dissonance, but that the fit is right, given that he’s also the creator and executive producer of "The Biggest Loser" and "The Office," the two highest-rated shows on NBC.

"Fashion Stars" will focus on designers of lines that include bathing suits or jeans, rather than the high-end fashion that’s showcased on "Project Runway," the story says. The host is Elle MacPherson, the former supermodel who now has her own fashion lines.

The show’s winner will receive a multimillion-dollar contract to have a fashion line in retail stores.

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