ABC’s "Good Morning America" is gaining on NBC’s "Today" in the ratings, with the ABC program posting its smallest viewer margin season-to-date versus "Today" in four years, reports the New York Post.
"Good Morning America" averaged 4.8 million viewers last week, a gain of 17% from the same period a year earlier and up 9% among viewers 25 to 54 years old, the story notes. "Today" averaged 5.4 million viewers last week.
"Good Morning America" is up the most of any morning show year-to-date among total viewers, with a 7% bump. If "Today" co-host Meredith Vieira leaves this fall, it could heat up the ratings battle between the shows even more, the story points out.