ABC’s "Good Morning America" is gaining on NBC’s "Today" in the ratings, with the ABC program posting its smallest viewer margin season-to-date versus "Today" in four years, reports the New York Post.
"Good Morning America" averaged 4.8 million viewers last week, a gain of 17% from the same period a year earlier and up 9% among viewers 25 to 54 years old, the story notes. "Today" averaged 5.4 million viewers last week.
"Good Morning America" is up the most of any morning show year-to-date among total viewers, with a 7% bump. If "Today" co-host Meredith Vieira leaves this fall, it could heat up the ratings battle between the shows even more, the story points out.
Instead of throwing more money at Lauer, they need to go after Katie. THe show has become stale and they need someoen perkie.