Consumers with iPads or iPhones will be able to watch ESPN on their devices, but there’s a catch: The viewers must also be subscribers to a pay-television service such as Time Warner Cable, reports Bloomberg.
The service, called "WatchESPN," will stream ESPN, ESPN2, ESPNU and ESPN3 to customers of Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers, the story says. ESPN will begin placing commercials into the video streams in August.
The service differs from the apps from Time Warner Cable and Cablevision, which restrict viewing to a person’s home, because it allows viewers to watch from any location, the piece says. ESPN, owned by The Walt Disney Co., is also reportedly talking with Time Warner Cable and Cablevision about how they use ESPN’s networks on their iPad apps.