The life of one of the most famous quarterbacks of all time will be the subject of an HBO documentary, reports the New York Daily News. The focus of the show is the man who led the New York Jets to a Super Bowl win over the Baltimore Colts in 1969, Joe Namath.

As the star of the Jets in the late 1960s, Namath was a flashy star who was known as Broadway Joe. Namath’s off-field lifestyle as a swinging bachelor got as much attention as his excellence on the field.

The Jets’ win over the heavily favored Colts in Super Bowl III was a win that Namath guaranteed beforehand and an event that is seen as key to the later merger between the American Football League and the National Football League.

The HBO documentary is currently in production.