Twentieth Television confirmed Wednesday that it has a daytime talk show in development that will star Ricki Lake, B&C reported.

TVWeek previously reported that Lake was talking with a number of companies about a return to daytime talk.

In a statement, Twentieth Senior VP of Programming and Development Stephen Brown said: "Ricki is a pop culture icon who has built a career on her candid, straight-talk sensibility and her authentic, relatable nature. With an enormous fan base, that represents all ages and ethnicities, we are thrilled to develop a daytime talk show emphasizing Ricki’s fresh and enhanced perspective."

The Twentieth project is said to be an hour show with a targeted fall 2012 launch date on broadcast, cable or both. With “The Oprah Winfrey Show” ending its run this year, fall 2012 is expected to be an unusually competitive market for new daytime talk shows.