Soap Opera Protest Could Pay Dividends for Vacuum Firm

Apr 20, 2011  •  Post A Comment

Vacuum manufacturer Hoover Corp. won the hearts of soap opera fans this week after it announced that it was pulling its ads off ABC to protest the cancellation of soaps “All My Children” and “One Life to Live,” according to Consumer Reports.

After the action was reported on the company’s Facebook page, a number of soap fans posted the news that they would be buying Hoover vacuums as an expression of gratitude. Then Soap Opera Digest declared this Friday “Buy Hoover Day,” the story reports.

Brian Kirkendall, Hoover’s vice president of marketing, posted on Facebook: "My wife and mother are both passionate viewers of ‘All My Children’ and ‘One Life to Live,’ as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are."

Among the responses reported by the Consumer Reports story: "I am now officially a Hoover buyer for life! I used to dream of a Dyson but now it’s ‘Dyson who?’"

The article cautions that Hoover’s reliability ratings aren’t what they used to be–although the canisters have fared better than the uprights in recent testing and continue to rank near the top.

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