ABC Squeezes Out a Sunday Ratings Win With ‘Billboard Music Awards’

May 23, 2011  •  Post A Comment

On the night when NBC aired the two-hour “Celebrity Apprentice” season finale, the biggest ratings splash was made by ABC’s broadcast of the “Billboard Music Awards,” TVbytheNumbers.com reported.

ABC wound up with a win for the night with a 2.6 average rating in the 18-49 demo, beating out Fox (2.2 average), NBC (2.1), Univision (1.4) and CBS (1.4). CBS won total viewers, averaging 12.1 million to 7.4 million for ABC, 6.5 million for NBC, 4.6 million for Fox and 3.7 million for Univision.

At 7 p.m. ABC’s "America’s Funniest Home Videos" tied with CBS’s "60 Minutes," both logging a 1.5 average in the 18-49 demo for the hour. Fox’s "American Dad" at 7:30 reached a 1.6, and in last place was NBC’s "Dateline" with a 1.3 average for the hour.

At 8 p.m. hour one of the "Billboard Awards" had a mean score of 2.65 in the 18-49 demo, while CBS’s "The Simpsons" and "Bob’s Burgers" had a 2.5 and a 2.1, respectively. A special edition of "60 Minutes" collected a 1.6 in the 18-49 demo. NBC’s "Minute to Win It" averaged a 1.2 for the hour.

At 9 p.m. the ABC awards broadcast climbed to a 3.45 average in the 18-49 demo, while Fox’s two episodes of "Family Guy" had a 3.05 average in the same demo. The first hour of "Celebrity Apprentice" averaged a 2.65 in the 18-49 demo. In last place, the first hour of CBS’s TV movie "Jesse Stone" was stagnant at 1.3 in the same demo.

In the 10 p.m. hour, "Celebrity Apprentice" had a mean score of 3.1 in the 18-49 demo, while the "Billboard Music Awards" averaged a 2.65. Tom Selleck’s TV movie "Jesse Stone" managed a mean score of 1.25 for CBS.

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