American Airlines Will Hold an Unusual Distinction in the NBA Finals

May 27, 2011  •  Post A Comment

With the win last night over the Chicago Bulls, the Miami Heat will face the Dallas Mavericks in the NBA Finals, which means not one but two American Airlines arenas will be in the spotlight, reports SportsNewser.com.

Both the Mavs and the Heat have their arenas sponsored by American Airlines, affording the company double the advertising exposure during the championship series, which will be broadcast on ABC.

Yahoo Sports estimates that American Airlines will earn in advertising worth $10.5 million for the Dallas home games, and even more in the Miami home games.

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