As Stations Brace for the End of ‘Oprah,’ Its Host Expresses Concerns About OWN

May 23, 2011  •  Post A Comment

As her long-running daytime syndicated show nears its final episode, Oprah Winfrey tells The New York Times she is concerned about building up the audience for her new venture, OWN.

"I wish more people were watching," she said when asked about her new cable network and the weekly behind-the-scenes OWN show based on “The Oprah Winfrey Show.”

People around Winfrey say they suspect she’s nervous about OWN, which debuted in January and has shown disappointing ratings, the piece notes. But Winfrey, whose daytime talk show will air its last episode Wednesday, seems to be at peace with her decision to quit the syndicated program.

Winfrey said she’s still considering what to say on her final episode, which will include an audience filled with her relatives and close friends, including Maria Shriver.

The hoopla around her last daytime show will likely be used to promote OWN, which is available in 80 million homes.

Stations that have been airing “Oprah” are eying a number of strategies to replace the afternoon show, including expanding newscasts or moving “Dr. Oz” or “The Ellen DeGeneres Show” into the time slot.

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