Despite a roster of blue-chip anchors such as Neil Cavuto and Lou Dobbs, Fox Business Network hasn’t yet delivered the kind of ratings that have powered Fox News, reports Brian Steinberg in Advertising Age.
Fox Business is still a small player, more than three years after its October 2007 debut, the story says. While CNBC drew 273,000 viewers from 9:30 a.m. to 4 p.m. between March 28 and April 24, Fox Business drew only 64,000 viewers during the same period.
CNBC has the advantage of a larger subscriber base, with 98.2 million subscribers compared with 61.2 million for Fox Business. But the network’s lack of progress raises the question of how long a startup is given to succeed, the article says.
"We’re still the plucky little startup and we want to make sure that we keep going," said Kevin Magee, executive vice president of Fox Business.