Nielsen Reveals Which Network Ranks at the Top in Product Placement Effectiveness

May 3, 2011  •  Post A Comment

A cable network that has been getting a lot of mileage out of a reality franchise has been cited as the most effective network for product placement, reports the Los Angeles Times’ Company Town blog.

The network is Bravo, which airs the "Real Housewives" franchise. Nielsen said Bravo is the highest-ranked network when it comes to placing advertising messages within TV shows, the story says.

The result doesn’t mean that Bravo has the most product placements. Nielsen measures the recall of product placements, with viewers apparently remembering products shown on Bravo shows such as the Toyotas on "The Real Housewives of Miami.”

TNT received high marks for its use of Chevrolet in "Men of a Certain Age," as one of its characters operates a dealership, the story says.

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