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Disney Surrenders in Trademark Skirmish With U.S. Navy

May 26, 2011  •  Post A Comment

The Walt Disney Co. has ended a skirmish with the U.S. Navy, declaring Wednesday that it is withdrawing an application with the U.S. Patent and Trademark Office to use the phrase "SEAL Team 6" on merchandise and products, The Wall Street Journal reported.

Disney’s decision came in response to criticism that the company was trying to capitalize on the real-life Naval operation that resulted in the death of Osama bin Laden. The company first applied for the rights two days after news broke that the SEAL team had killed bin Laden.

The U.S. Navy had its own filing with the patent and trademark office for the phrases "SEAL team" and "Navy SEALs," but they were submitted after Disney’s application. Commander Danny Hernandez, the chief Navy spokesman, said Wednesday, "We are fully committed to protecting our trademark rights."

Disney has reportedly been considering creating a TV show about the SEALs, possibly in the mold of shows such as “NCIS” and “JAG.”

One Comment

  1. If the Navy is smart, they will license their various SEAL trademarks to Disney for a hefty fee. The Navy will never be able to generate the revenue that Disney can with all of it resources.

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