Fox Gets Upfront Ball Rolling, Cuts Ad Deals With Double-Digit Price Hikes

May 31, 2011  •  Post A Comment

Fox has kicked off the annual upfront advertising market, cutting deals Thursday night with many top media agencies, reports Jon Lafayette in B&C.

The network received price increases on the "low end of double digits," the story notes. Fox was most interested in signing advertisers for its new reality show "X Factor," which will air in the fall, and in using digital inventory via Hulu.com and Fox.com for "make goods," when the broadcaster provides additional airtime if ratings fall below guarantees, the article notes.

Fox was also the first to make upfront deals in last year’s market.

Your Comment

Email (will not be published)