UPDATED May 24, 2001 at 7:30 pm, PT to reflect how much Klum is getting paid.
Supermodel Heidi Klum rolled out a new AOL website today, part of the online company’s latest strategic push, Advertising Age reported.
According to the story, "Ms. Klum is expected to reap an upfront salary close to seven figures and will also take a 50% stake in ad revenue generated from the venture, according to people familiar with the matter. AOL would not comment on financial terms."
The article adds, "Ms. Klum, along with Full Picture Entertainment, will program video content focusing on advice covering a range of areas, from fashion and beauty to parenting, relationships and lifestyle. Ms. Klum has enlisted a stable of what she calls her experts to answer questions from readers as well as develop new how-to videos on an ongoing basis.
In the story Klum talks about how the content partnership came about and how it will take shape in an interview with the publication, explaining why she decided to start revealing her secrets–and why she chose to join forces with AOL.
Click here to read the complete published interview.