Soap Fans United, a grassroots campaign to save "All My Children" and "One Life to Live" from ABC cancellation, shifted to a new tactic, going after the ABC affiliates in an effort to apply pressure to the network to reverse its decision, reports TheWrap.com.
At the network’s affiliate meeting in Pasadena, a letter was delivered Monday to the gathering that accused ABC Daytime President Brian Frons of "taking apart a decades-old tradition that can be updated and monetized and has built-in brand recognition and viewer loyalty."
The letter went on to point out what the group says is a flaw in Frons’ strategy: introducing two new–unproven–daytime talk shows at a time when Regis Philbin is exiting the Disney syndicated hit "Live With Regis & Kelly" and "The Oprah Winfrey Show" is shuttering after 25 years.
The letter continues, "Many of you are putting in an extra hour of news in place of ‘Oprah’ but without a solid daytime lead-in, the ratings are going to free-fall, with a domino effect from your newscasts to early prime to prime time to late local news and even late-night."
ABC had no immediate response to the fan effort.