NBC Outlines Plans for Newsmag Built Around Brian Williams

May 16, 2011  •  Post A Comment

A new prime-time newsmagazine featuring Brian Williams will appear on NBC’s schedule "as soon as it’s ready," says NBC Entertainment Chairman Robert Greenblatt, according to The Hollywood Reporter.

Greenblatt, speaking to reporters Sunday, said the newsmagazine would be "relevant and engaging and also entertaining, which is what Brian uniquely does." The show will be a multi-topic newsmagazine, described by NBC News insiders as "hard news with attitude," the story says.

Asked why NBC would bet on a show in the "struggling" newsmagazine genre, Greenblatt responded, "I’d love to struggle to the degree ’60 Minutes’ is struggling.”

One Comment

  1. Unbelievable. What appears to be a very weak group of new shows and apparently this will be one of their backups when one fails. Comcast needs to get more involved.

Your Comment

Email (will not be published)