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Seeking to Make History, Telemundo Works on First-Ever Emmy Campaign

May 25, 2011  •  Post A Comment

NBCUniversal’s Telemundo is working on its first-ever Emmy campaign, according to The Hollywood Reporter. At the center of the effort are the high-rated telenovela "La Reina del Sur" and its star Kate del Castillo.

According to Telemundo, no Spanish-language show has won an Emmy in any major category, something the network wants to change. The growth of the Hispanic population and the quality of the show mean that the Spanish-language program deserves recognition, said Telemundo President Don Browne.

"We think we are going to make history here,” Browne said. “We are going to fight to win, but even if we don’t, we’re plowing the ground for the next person or show to do it."

Hispanics now make up 16% of the U.S. population and watch more TV than other Americans, on average, the story notes. Telemundo will place a dubbed version of the telenovela on the TV Academy’s website, available to members with a password, and is mailing dubbed episodes to members for consideration in the outstanding drama and outstanding lead actress categories.

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