Many TV stations are at risk of being overwhelmed by the challanges presented by the need to expand online and mobile operations, according to a new study of senior engineers at more than 350 stations, Broadcasting & Cable reported.
HD upgrades are also posing problems for broadcasters, according to the study, titled “U.S. TV Stations Infrastructure: The HD Transition Has Just Begun.” The study was run by Positive Flux.
“The study also found that although nearly 90% of all stations have adopted non-linear editing, most stations have yet to develop unified workflows that will enable them to eliminate costly process duplication in delivering to multiple platforms,” the story reported. “In addition, many station executives are viewing HDTV and new platform support as simply a cost of doing business and have not paid enough attention to how those efforts might provide an opportunity to rethink station operations to both cut costs and improve their online and mobile operations.”
Larry Thaler, president of Positive Flux, said in a statement: "Broadcasters are justified in their excitement for the opportunities made possible by delivering TV services to mobile and Internet-connected devices, but few have equipped themselves to handle the sheer volume and variety of formats this entails. Alongside completing their HD transition, stations should be carefully considering organizational improvements and workflow tools that will enable them to dynamically adapt their production and delivery chains without creating parallel organizations or new layers of technology."