Cable giant Comcast says it’s the first programming distributor in the TV business to reach the milestone of having 20 billion entertainment choices accessed by customers, Multichannel News reported.
The company rolled out its on-demand service in 2003, launching with a now modest 740 movies, cartoons and music videos. It reached 11 billion views in 2009.
Today the offerings have swelled to 25,000 selections, which are available to 20 million customers.
Marcien Jenckes, senior VP and general manager of video services for Comcast, announced the milestone, saying: "On Demand was the first technology to give millions of our customers instant access to entertainment choices to watch on their schedule. By making a huge library of content available for free with a click of the remote, On Demand was an instant hit and continues to drive viewership."
Comcast plans to celebrate the achievement with a sweepstakes that will include among its prizes a walk-on role on “30 Rock” and tickets to a Universal Pictures movie premiere and after-party. Also unveiled were the new Xfinity On Demand Awards, honoring the most-watched on-demand programming.
Among the honorees: “South Park,” most-viewed TV series and comedy series; “The Sopranos,” most-viewed drama; and “Intervention,” most-viewed reality series.