Seeking to tap growing consumer demand for content via Internet-connected televisions and devices, YouTube is adding 3,000 titles from big Hollywood studios, reports the Los Angeles Times’ Company Town blog.
YouTube chief Salar Kamangar wrote in a blog post that the company is also tapping partners to create original content in order to draw "TV-size audiences."
The site is featuring movies such as "Harry Potter and the Deathly Hallows, Part 1" and "The King’s Speech" for an online rental fee of $3.99.
Consumers are spending "just 15 minutes a day on YouTube, and spending five hours a day watching TV. As the lines between online and offline continue to blur, we think that’s going to change," Kamangar wrote in his post.