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ABC Wraps Upfront With Increased Volume, Solid Price Hikes

Jun 9, 2011  •  Post A Comment

ABC has completed its upfront sales effort, securing an increase in ad commitments over last year’s upfront along with solid increases in prices, Advertising Age reports.

The network pulled in an estimated $2.3 billion to $2.4 billion in commitments, up from $2.2 billion in 2010. CPMs–cost per thousand viewers–are up in the range of 10% to 12%.

The network released a statement saying it had achieved "significant increases in pricing" and had a "positive response" from advertisers that "helped drive great volume across the board."

The estimated CPM increases are in line with those obtained by CW and Fox, which have also recently wrapped up their upfronts.

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