CBS wound up its upfront ad market with about 80% of its inventory sold and price increases significantly higher than those the other networks have been getting, Advertising Age reports.
The network obtained ad commitments estimated to be between $2.5 billion and $2.75 billion. It’s CPM increases are believed to be in the 13% to 15% range.
CBS was seeking even higher price increases, with its target said to be as high as 18%. Other networks have been settling for hikes generally in the 10% to 12% vicinity.