CBS Upfront Concludes With Hefty CPM Increases, 80% of Inventory Sold

Jun 9, 2011  •  Post A Comment

CBS wound up its upfront ad market with about 80% of its inventory sold and price increases significantly higher than those the other networks have been getting, Advertising Age reports.

The network obtained ad commitments estimated to be between $2.5 billion and $2.75 billion. It’s CPM increases are believed to be in the 13% to 15% range.

CBS was seeking even higher price increases, with its target said to be as high as 18%. Other networks have been settling for hikes generally in the 10% to 12% vicinity.

Your Comment

Email (will not be published)