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ABC’s NBA Finals Dominate Sunday Ratings

Jun 6, 2011  •  Post A Comment

ABC’s coverage of the NBA Finals gave the network a big win in the ratings Sunday night, TVbytheNumbers.com reported. Due to the nature of live programming, the overnight numbers aren’t conclusive, but ABC’s lead was clear.

ABC had a preliminary 4.6 average rating for the night in adults 18-49, way out ahead of Fox (1.5 average), Univision (1.3), NBC (1.0) and CBS (1.0). The story was similar in total viewers, where ABC averaged 11.7 million to 6.4 million for CBS, 4.3 million for NBC, 3.2 million for Fox and 2.7 million for Univision.

Fox, NBC and CBS aired almost entirely repeat programming.

At 7 p.m. Jimmy Kimmel’s pre-game program on ABC snagged a preliminary 1.8 in the 18-49 demographic, paired with the Buick Regal "NBA Countdown" at 7:30, which had a 2.4 in the same demo. CBS’s "60 Minutes" managed a 1.3 in the same demo for the hour.

For the rest of the night, the only new programming was the NBA game, which had a 4.65 in the 18-49 demo for the 8 p.m. hour, followed by a 5.45 in the 9 p.m. hour, before rising to a 6.3 for the 10 p.m. hour.

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