Broadcast Morning Shows Surging, Up 1.2 Million Viewers From a Year Ago

Jun 30, 2011  •  Post A Comment

The morning talk and news shows on the Big 3 broadcast networks are thriving, with all three shows adding viewers over last year, TVNewser reports.

For the recently concluded second quarter, ABC’s “Good Morning America” had the biggest gains, up 14.75% in total viewers and up 8.7% in the key news demo of adults 25-54.

NBC’s “Today” remains the segment leader, and also posted solid gains, up 9.6% in total viewers and 5.6% in 25-54. CBS’s third-place “Early Show” posted a 2.4% gain in total viewers but was off 1.21% in adults 25-54.

In raw numbers, NBC led total viewers with an average of 5.60 million for the quarter, followed by ABC with 4.90 million and CBS with 2.51 million. Among viewers 25,54, NBC averaged 2.52 million to 1.85 million for ABC and 988,000 for CBS.

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