Comcast revealed at Cable Show 2011 in Chicago that it is expanding its VOD offerings from Starz for subscribers to Starz, Encore and MoviePlex premium packages, raising the count to about 800 standard-def titles and 520 HD titles, Multichannel News reported.
“The expanded VOD lineup brings Starz’s TV on-demand offering in parity with what is available to Comcast subs through XfinityTV.com and the Xfinity App on the iPad, iPhone and iTouch,” the story reports. “Comcast began rolling out the additional on-demand movies and originals in select Xfinity markets the last week of May and is continuing to be rolled out on a market-by-market basis.”
Also at the conference this week, analysts painted a rosy picture for the future of cable, with its market position to be driven by innovative products such as online content authentication–along with pricing models that take into consideration the economic difficulties faced by customers.
Multichannel News reported in a separate story: “Most of the analysts on Tuesday’s Cable Show panel discussion ‘Profits, Platforms and Projections: Investment Analysts on the State of the Cable Economy’ agreed that cable has weathered a slew of competitive storms–first from satellite, then from telcos–and so far has been able to hold off threats from the top services. But cable must continue to innovate to keep a step ahead of that competition, Collins Stewart media analyst Tom Eagan said.”