Networks Getting a Jump on Pitching Fall Schedules to Summer Blockbuster Movie Audiences

Jun 6, 2011  •  Post A Comment

Television networks are turning to movie-theater advertising a month earlier than usual, touting their fall schedules in front of audiences eager to watch the summer’s potential blockbusters, reports Joe Adalian in New York Magazine’s Vulture blog.

Usually the TV networks wait until late June or July to buy movie-theater ads, but Fox this past weekend debuted 60-second trailers for "Terra Nova," its time-traveling drama, which aired before the film "X-Men: First Class," the piece notes.

"The earlier we can get started building awareness of our new shows, the better," said NBC head of marketing Adam Stotsky.

Summer blockbusters typically appeal to men and women under 35 years old, the group that’s been most likely to skip live TV and its attendant advertising, the piece points out.

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