Keith Olbermann plans to let his new Current TV show run past the 9 p.m. hour each night, eating into the audience that tunes in to MSNBC’s Rachel Maddow in that time slot, according to The Hollywood Reporter.

For Olbermann’s debut on Monday, his show ran four minutes past 9 p.m., which the article says is a "potential blow" to Maddow as it could crimp her ratings. Nevertheless, MSNBC still has a larger audience than Current TV. MSNBC is available in 95 million homes, compared with 60 million for Current TV.

His plan to run his new "Countdown" show 63 minutes each night is one of the few ways in which Olbermann’s new show is different from his old one, points out Deadline.com.

He’s also more anti-big business, but otherwise, "The theme music from Beethoven’s 9th Symphony, the ‘Worst Persons In The World’ segment, story, and guest selection, throwing his script at the camera, righteous indignation — all virtually identical," the article notes.