As negotiations continue over one of Comcast-owned NBCUniversal’s cable channels, the price is expected to go as high as $600 million, Bloomberg reports.
That’s how much Ultimate Fighting Championship may pay to acquire Comcast’s G4 cable network. G4 reaches 60 million U.S. homes and may command $5 to $10 per home in a sale, the story notes, citing estimates from analysts.
Negotiations are early and an agreement might not be reached, the story notes.
As previously reported, NBCUniversal is in talks with UFC to sell the cable channel, which was founded in 2002 and is targeted to young men in particular, a demographic that overlaps well with UFC’s audience on Spike.
Spike is owned by Viacom and has carried UFC’s "The Ultimate Fighter" for the past six years. Spike’s deal with UFC expires in about six months.