‘So You Think You Can Dance’ Host Launches Original Web Series

Jun 23, 2011  •  Post A Comment

Yahoo! and Collective Digital Studio have announced the launch of a new original Web series from Cat Deeley, host of Fox’s hit show “So You Think You Can Dance.”

“In the Dressing Room” is set for 20 episodes and scheduled to run twice a week on omg. It focuses on what goes on backstage before Deeley appears live on “Dance.”

“In each episode, Cat will provide viewers with fashion and beauty tips, her wardrobe selections and the inside scoop about her fashion inspiration behind each look,” Yahoo said in an announcement. “Additionally, Cat will offer viewers the chance to win a personal item from her wardrobe by participating in a challenge. ‘In the Dressing Room’ will run for 10 weeks and will be promoted across the Yahoo! network.”

Erin McPherson, VP and head of Originals and Video Programming for Yahoo, added: "Video is a top priority for Yahoo!, and this new Web series produced by Cat Deeley and Collective Digital Studio is an important part of enhancing the video experience across the Yahoo! network and will add to our premium portfolio of original programming. Yahoo! has eight out of the top 10 shows online and ‘In the Dressing Room’ will continue to grow our ability to offer a rich canvas for brands to tell their stories and integrate their brand into the next generation of digital programming.”

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