Summertime Trivia Fun (But Serious Info For Advertisers): Guess Which Network Was the No. 1 Broadcast Network During Primetime in Adults 18-34 the Week of June 20, 2011? (And Was No. 2 Among Adults 18-49 That Week)

Jun 28, 2011  •  Post A Comment

Wrong. Okay, we’re assuming that most folks even in the business will get this wrong, which is why we asked the question in the first place.

Here’s the answer. The No. 1 broadcast network in primetime among Adults 18-34, out-delivering FOX, ABC, NBC and CBS for the entire week of June 20, 2011 was…Univision, according to a release from the Spanish language network.

The Univision release also states that in the 18-34 demo for the week, Univision "out-delivered FOX (+41%), ABC (+81%), NBC (+37%), and CBS (+210%)."

In the 18-49 demo for the week, "Univision was the #2 broadcast network in primetime among Adults 18-49, out-delivering FOX (+20%), ABC (+30%) and for the fifth consecutive week out-delivered CBS (+64%)."

Furthermore, "[F]or the 12th consecutive Friday among Adults 18-34 airing the top three most watched programs on broadcast television with #1 ‘Triunfo del Amor’ (Triumph of Love), #2 ‘Teresa,’ and #3 ‘Rosa de Guadalupe.’

The release also notes, " During the summer months Univision is up +12% among Total Viewers 2+ , +17% among Adults 18-49 and +12% among Adults 18-34, the greatest audience increase of all the broadcast network. Thus far in 2011, Univision continues to be the #3 broadcast network averaging more Adults 18-34 viewers than CBS and NBC."

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