Is NBC’s Breakout Hit ‘The Voice’ Headed for a Fall? According to a New Survey, the Honeymoon May Soon Be Over

Jun 30, 2011  •  Post A Comment

A survey of advertising buyers contains what may be bad news for NBC, suggesting that the network’s hit singing program "The Voice" might see its household commercial ratings fall about 50% below that of similar programs, reports Brian Steinberg in Advertising Age.

Ad buyers are predicting that Fox’s "American Idol" will earn an average household commercial rating of 10.51 on Wednesdays, while the survey found that ad buyers expect "The Voice" to earn just a 5.23 rating, the story says. "The X Factor," which will debut in the fall, is expected to earn a 10.22 on Wednesdays, the story notes.

"’The Voice’ may have been a much-needed hit for NBC, but it didn’t reach the level of viewership of an ‘Idol’ or ‘Dancing With the Stars,’ not even close," said Billie Gold, vice president and director for programming services at Aegis Group’s Carat, according to the story.

The show’s audience levels have dropped off near its finale, rather than growing, Gold points out.


One Comment

  1. While it may have been “fresh” its first time out, we also noticed the politics with the judges, such obvious ploys as Christina giving left-handed compliments to the contestants and Adam’s having picked his likely weakest singer to sing songs not well suited for her to allow Javier to shine, then voting with such a heavy hand for him to advance to the finals.
    I somehow don’t think we really want to see more of that!
    Blake was an honorable judge, fair, and the only mistake he may have made was to pick a song to duet with Dia that might have been just a tad too much for her voice.
    If any NBC folks are reading this, did you notice that on the semi-final vote, America picked the exact same singers as when given the chance the time before? Perhaps you might want to make a change there.
    Next time should be interesting….or not!

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