Apple is in early discussions that may lead to an offer for the online streaming service Hulu, reports Bloomberg.

Apple has $76.2 billion in cash and securities on its books, and Hulu may fetch about $2 billion in an acquisition, the story says. Hulu would provide Apple with a new subscription service and could represent a bigger challenge to Netflix, the article adds.

It’s unusual for Apple to make large purchases, with its biggest acquisition so far the $400 million spent in 1996 to buy NeXT Software, which returned Steve Jobs to the company, the piece points out.

Apple and Hulu declined to comment.