Kim Kardashian is suing Old Navy and its parent company, The Gap Inc., alleging that the company’s television commercial featuring a dark-haired lookalike violates Kardashian’s publicity rights, reports the Associated Press.
The broadcast ad, which is called "Super C-U-T-E," began airing in February and has been viewed more than 2 million times on Old Navy’s YouTube channel, the piece notes. The suit alleges that consumers might be confused between the ads and the model’s actual endorsements, the piece says.
The reality show star "has invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye," the lawsuit says.
A representative for Gap said the company hadn’t yet seen the lawsuit and had no comment.