International Olympic Committee Announces Venue for 2018 Winter Games

Jul 7, 2011  •  Post A Comment

The International Olympic Committee has decided which city will host the 2018 Winter Games, making it the first non-Japanese city to host the cold-season event, reports EW.com’s Inside TV blog.

The Games will take place in the South Korean city of Pyeongchang, which will be the first Asian city outside of Japan to host the Winter Games.

The choice has implications for U.S. audiences and NBC, which recently agreed to pay $4.4 billion to broadcast the next four games, the piece notes. Pyeonchang is 14 hours ahead of the U.S. Eastern Time Zone, which could mean NBC will have no choice but to air tape-delayed competition after the results are known.

It wouldn’t be the first time. For example, NBC aired events in the 2008 Summer Games in Beijing after many of the results were known, and about 30 million viewers per night still tuned in, the story notes.

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