"SpongeBob SquarePants" is getting a social media makeover, with the Nickelodeon show planning a story line that will unfold over Twitter via tweets and images over four days, reports the New York Post.
The story line — called "The Ice Race Cometh: A Twitter Tale" — will start Tuesday, July 12, and run through Friday, July 15, leading in to a new episode called "Frozen Face Off," the story says. The tweets will then start up after the special and run for two more days.
"Ice Race" will include tweets from all of the show’s characters, written by the show’s writing staff.
"There’s such a broad fan base for ‘SpongeBob’ — everyone from kids to people in their 60s. … ‘SpongeBob’ has 25 million fans on Facebook and we’re trying to extend that magic," said Nickelodeon’s Roland Poindexter, senior vice president of animation and current series.
The Twitter story will start with a tweet from Bikini Bottom Action News that a "wealthy entrepreneur" has offered $1 million to the winner of The Bikini Bottom Great Sleigh Race, prompting the show’s characters to prepare for the event.