Viewership Numbers Are In for Casey Anthony Verdict, With One Network a Big Winner

Jul 6, 2011  •  Post A Comment

Viewership numbers are in for Tuesday’s verdict in the Casey Anthony murder trial, and based on Nielsen fast nationals, CNN sister network HLN is touting the event as a big win.

HLN’s coverage peaked during the 2:15 p.m. (ET) quarter-hour, when the verdict was read, with 5.205 million total viewers and 1.894 million in the key news demo of adults 25-54. HLN beat Fox News Channel (2.913 million) by 79% in total viewers and topped MSNBC (920,000) by 466%, CNN announced.

In adults 25-54, HLN topped Fox News (830,000) by 128% and MSNBC (295,000) by 542%.

The 2-3 p.m. hour marked HLN’s best performance for any hour in history in total viewers, with 4.575 million.

CNN reported that HLN averaged 2.123 million total viewers and 901,000 in adults 25-54 in prime time and was No. 1 in prime time in the demo, topping Fox News (616,000) by 46% and beating MSNBC (268,000) by 236%.

Tuesday marked HLN’s best prime-time performance since 9/11 (2.5 million) in total viewers and since March 19, 2003 (926,000), during the Iraq War, among adults 25-54.

HLN’s Nancy Grace delivered 2.888 million total viewers and 1.286 million adults 25-54 at 8 p.m., besting Fox News’ “The O’Reilly Factor” (747,000) by 72% in adults 25-54. It was the best-ever performance for Nancy Grace in both categories.

For the week of June 27, HLN ranked as basic cable’s No. 7 network in total day among both total viewers and adults 25-54, topping Fox News Channel in both demos. HLN was No. 6 among total viewers in prime. Last week marked HLN’s best weekly performance ever among total viewers in prime time and total day, and second-best week ever among adults 25-54 in total day (behind only the week of 9/11/01).

By quarter-hour, CNN’s coverage peaked at 2:30 p.m. Tuesday (shortly after the verdict was read) with 2.330 million total viewers and 865,000 adults 25-54.

CNN’s “Anderson Cooper 360” won the 10 p.m. hour among adults 25-54 with 618,000, topping Fox News Channel’s “On the Record With Greta Susteren” (561,000) by 10%.

One Comment

  1. My son was watching HLN with that incredibly irritating Nancy Grace. It was the first time ever that I wanted to kick in my television. She could not say “tot mom” often enough. Perhaps she will now fade back into obscurity.

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