Preseason Football Rules the Night in Sunday Ratings

Aug 22, 2011  •  Post A Comment

NBC’s coverage of preseason football gave the network a win in the ratings Sunday night, TVbytheNumbers.com reports.

NBC wound up with an average rating of 2.9 for the night in the 18-49 demo based on fast affiliate ratings, with adjustments expected due to the live broadcast. CBS trailed with a 1.7 average, followed by ABC (1.3), Fox (1.2) and Univision (1.2).

NBC also won total viewers, averaging 8.9 million to 6.7 million for CBS, 5.4 million for ABC, 3.2 million for Univision and 2.6 million for Fox.

At 7 p.m. NBC’s "Dateline" was just ahead of CBS’s "60 Minutes," 1.5 to 1.4 in the 18-49 demographic.

At 8 p.m. CBS’s "Big Brother" was bit ahead of the first hour of NBC’s "Sunday Night Football" game featuring the Chargers at the Cowboys, 3.3 to 3.2 in the 18-49 demographic. ABC’s "Extreme Makeover: Home Edition" had a 1.1 in the same demo for the hour.

At 9 p.m. NBC’s football game rose to a 3.7 in the 18-49 demographic, while ABC’s "Sunday 20/20: The Sixth Sense" had a 1.3 in the same demo. AT 9:30, Fox’s new "In the Flow with Affion Crockett" registered a 1.2 in the 18-49 demo for the half-hour.

The 10 p.m. hour saw NBC’s NFL game on top with a 3.1 in the 18-49, well ahead of hour two of ABC’s "Sunday 20/20," which had a 1.4 in the same demo.

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