If one was to call a show simply "Katie," would most people know to whom it refers?
Clearly Jeff Zucker thinks so.
"Katie" is the name that has been chosen for Katie Couric’s widely anticipated syndicated daytime talk show that debuts in fall, 2012, TVNewser reports
Zucker, the executive producer of the upcoming show, and the former CEO of NBC Universal, gave a hint of the show’s title when he talked about Couric back in June: “I think Katie is a unique brand in television,” he said then. “The mere fact that you can just say Katie and know who we are talking about is evidence of that.”
Disney-ABC has begun rolling out marketing material for the show, and plans are under way to create an interactive online presence. A website is in the works at TalkToKatie.com, which is expected to be a fan portal for the program.