Morning Newscasts Accomplish a Ratings Feat for the First Time in 18 Years

Sep 23, 2011  •  Post A Comment

With numbers in for the 2010-11 season, there’s some big news for the network morning newscasts: All three added viewers in the key news demo of viewers 25 to 54 for the first time since the 1992-93 season, reports TVNewser.com.

Additionally, all three morning newscasts grew in total viewers for the first time since the 2003-04 television season, the story adds.

According to the story: “NBC’s ‘Today’ remains the leader in the mornings with a 744,00 total viewer lead on #2 ABC’s ‘Good Morning America.’ ‘GMA’ shows the most growth season-to-season: +10% in Total Viewers and +3% in A25-54 viewers. ‘Today’ is up +2% in both measurements and CBS’s ‘Early Show’ was up +1% in Total Viewers and up slightly in younger viewers.”

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