Even as it loses customers in the wake of recent pricing and branding moves, Netflix remains deeply entrenched in Americans’ lives, a new study reveals.
The report finds that more than one-third of Americans age 13 to 54 — 35% — use Netflix at least once a month, according to The Hollywood Reporter.
The study, from Knowledge Networks, comes as Netflix is struggling with customer discontent after announcing a price increase and a plan to split its mail-order DVD service from its streaming service.
About 10% of Netflix subscribers would cancel if their cable or satellite provider offered a similar program, the study found. Dish Network recently tapped its Blockbuster purchase to provide such a service, the piece points out.
Knowledge Networks found that each "regular" user of Netflix — defined as a subscriber who uses Netflix at least once a month — watches an average of five TV shows and four movies per week through the company’s DVD and streaming options.