Hurricane Irene Knocks Out Nielsen Ratings in Some Markets

Sep 6, 2011  •  Post A Comment

Hurricane Irene and its resulting power outages claimed the Nielsen television ratings as a victim in some markets, reports B&C.

With power outages throughout the East Coast, putting many Nielsen homes out of commission, local ratings for Hartford-New Haven and Providence are on hold, the story notes.

Markets including Boston, New York, Baltimore and Washington have had "data exclusions," which is a Nielsen term for an insufficient sample size, the piece notes. While most markets got back on track after a few days, Richmond-Petersburg stations lacked ratings until Sept. 2, while Hartford-New Haven and Providence ratings remain on hold, the story points out.

A Nielsen representative didn’t provide a target date for when the two dark markets would see ratings start up again. "We continue to monitor it, and we continue to work on it," the rep said.

Your Comment

Email (will not be published)