Martha Stewart Living Omnimedia has announced new leadership for the company’s television business. The company named Geoffrey Darby as general manager for TV and named Michael Morrison as executive producer of “The Martha Stewart Show.”
“Martha Stewart,” an Emmy-winning daily series that airs on Hallmark Channel, is set to premiere its seventh season Sept. 26.
Darby, who will report to MSLO President and COO Lisa Gersh, will be responsible for the company’s production and television operations. Morrison will report to Darby.
Said Gersh: "I’ve worked with Geoffrey for many years and have been consistently impressed by his creativity, his insights and his leadership skills. I am pleased that he has joined our team and I know he will make significant contributions to the development of our television footprint.”
Darby has more than 25 years of experience in the television industry, with expertise in production, programming and brand development, as well as network distribution techniques. He was previously executive VP of programming for The Weather Channel.
Morrison previously was a programming consultant and executive producer at A&E.
MSLO founder Martha Stewart, who hosts and executive produces "The Martha Stewart Show," said: "Geoffrey and Michael are seasoned professionals whose vast range of television experience, exciting ideas, and great enthusiasm for our programming will be integral to our success in the months and years ahead. I’m looking forward to working with these very talented and accomplished executives on our upcoming season of ‘The Martha Stewart Show,’ as we continue to create innovative and informative how-to content that inspires and entertains our viewers."