Intensifying an existing competition between entertainment trade publications, the parent company of the entertainment news website Deadline.com sued the parent of The Hollywood Reporter, seeking more than $5 million in damages, reports the Los Angeles Times’ Company Town blog.

Penske Media Corp., which owns Deadline.com and TVLine.com, alleges that The Hollywood Reporter’s website stole code from TVLine.com to create a similar format for highlighting stories, the article says. The suit points to similarities between code on the two sites, including a misspelling of the word “carousel” and the incorporation of the initials "MMC," the story says. Penske was formerly known as Mail.com Media Corp., the story reports.

The Hollywood Reporter responded to the filing with a statement, according to the story, saying in part: “Today was the first we heard about any allegation regarding the code for the ‘carousel’ feature on our website, which was coded for us by a third-party vendor. We take the allegation seriously and have, as of today, removed the carousel feature while we look into the matter.”