NBC Appears Headed for Record Ratings for ‘Sunday Night Football’

Sep 12, 2011  •  Post A Comment

NBC’s “Sunday Night Football” on the first Sunday of the NFL’s regular season had a huge viewer turnout, according to early overnight ratings reported by TVbytheNumbers.com.

With numbers due to be adjusted because of the nature of live sports, the game had its best-ever household rating in early overnights — a 16.9, up 3% from last year’s season opener.

For the night overall, NBC came in well ahead of the competition, scoring a 7.8 average rating in the 18-49 demo to outpace Fox (3.2 average), CBS (2.3), Univision (1.4) and ABC (1.2). In total viewers it was again NBC with a massive lead, averaging 19.2 million viewers to 9.4 million for CBS, 7.4 million for Fox, 4.8 million for ABC and 3.3 million for Univision.

At 7 p.m. Fox’s "OT" had a 5.9 average rating in the 18-49 demo for the hour, while NBC’s pre-game hour had a 3.65 and CBS’s "60 Minutes" lagged with a 1.3 average.

At 8 p.m. the game between the New York Jets and the Dallas Cowboys kicked off on NBC with an average of 8.8 in the 18-49 demographic, while CBS’s "9/11: 10 Years Later" special scored a 3.2 average in the same demo for the hour.

The game’s ratings rose in the 9 p.m. hour, giving NBC a mean score of 9.5 in the 18-49 demo for the hour, while hour two of the CBS "9/11" special had a 3.9 average in the same demo. ABC’s "Sunday 20/20" had a 1.05 average in the 18-49 demographic. At 9:30, Fox’s "In the Flow" had a 1.3 in the same demo.

At 10 p.m. the NBC game’s final hour averaged a 9.4 in the 18-49 demographic, over a special "20/20" on ABC with a 1.6 in the same demo.

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